Tad Hargrave

Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). He is the founder of Marketing for Hippies and he is committed to helping people who are allergic to marketing find ways to market that feel wonderful. 

Tad defines hippies as entrepreneurs with a sustainability, holistic health, or permaculture slant to it. Although he tried not to, Tad had a knack for marketing and now can develop oxymoronic niches that capture our attention with interest. He breaks down what it means to have an effective niche, explores the ick factor of marketing, and borrows from the slow food movement to drop it into slow marketing principles.

Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.

Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).

Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House)) and his ancestors come primarily from Scotland with some from the Ukraine as well.